Why Local Huntsville Businesses Should Hire An Expert SEO Marketer
Henry Ford once said, "Stopping advertising to save money is like stopping a clock to save time." Most business owners think that they can do a one time SEO (search engine optimization) check up and their website will be fine. However, SEO is an ongoing process. Search engines like Google, Yahoo and Bing are changing the way they rank websites. This week Google came out with something new: advertorials with do follow links are no longer allow.
SEO is not a one time quick-fix operation, but rather a continual process of peddling marketing tactics to keep you at the top of page one.
It is a fact that most businesses fail because of inadequate or improper marketing. The foundation of any successful business is a firm marketing strategy.
This is why Huntsville businesses should hire a professional SEO expert to move their website ranking to #1 (number one) of Google for a various amount of key-phrases for local search where the key phrase includes words like Huntsville, Madison, Harvest, Decatur, etc.
Time and Knowledge Required for Proper SEO.
The effort, time and knowledge required to do a website audit, editing keywords, creating content, posting articles, building links, publishing videos, dabbling in community forums, setting up social media pages can be daunting. It can be difficult to do proper SEO while trying to run your business at the same time.
Instead of doing many things and achieve less than perfection in all, you should concentrate on what you do best, serving your customers, and leave the optimization stuff for a professional. Jack of all trade can be a dangerous recipe for less than perfect work.
By hiring a professional you can maximize the true potential of your website and generate the income and online traffic that should be the hallmark of a great online business.
The Cost of Hiring an SEO Expert
Some SEO campaigns can be costly, but while this is so, the positive outcome of being number one far outweighs the cost involved, and the cost incurred is usually much less than that of traditional marketing.
You should sit down with a local SEO consultant who is flexible and willing to work with you given you budget. You can negotiate prices based on monthly or year charges or the specific work done.
Do ask them how long it will take to get you to page one. A good SEO will need a month to three months depending on how competitive the keyword you are trying to rank for.
Take Your Website and Brand Presence up a Notch
A professional SEO market should help you to take your website and your brand to the next level. There is always room for improvement, and even though you are number one on the first page of Google you will need to maintain that position.
The SEO expert that you hire will have to sit down with you periodically and brainstorm new ways (through social media, Tennessee Valley / North Alabama local events participation, forums, blogs, videos, etc) of how to continually improve on your brand presence.
SEO is rapidly changing and you need someone to stay ahead of the game, finding new avenues to draw traffic and new ways of communicating with your customers.
Whatever your decision is on hiring an expert make sure you look for someone local and ask for references and a contract if needed.