$1 million real estate sales through social media

Jennings Public Relations & Advertising (JPRA) recently generated $1 million in online sales leads using social media and viral public relations tactics for the Metropolitan, a new downtown Kansas City condo development. Download a free copy of the Metropolitan's case study: http://jenningspr.net/metropolitan.html According to Phillip Gesue, director of acquisitions and development of Time Equities, Inc., an online initiative was a critical component of the Metropolitan's overall marketing strategy.

"We wanted to drive online traffic to the Web site and increase search engine rankings to ensure that potential buyers discovered the Metropolitan and all of its amenities, said Gesue." JPRA, a public relations and social media firm, created a series of three campaigns with compelling human interest stories, featuring current condo residents and illustrated the luxuries of living and working downtown.

Valerie Jennings, CEO and president of JPRA, explained that the success of the campaigns were a result of solid content, Web 2.0 technology and search engine optimization. "We researched the market and online community, listened to current and new buyers and created a series of stories. True social media is not about companies, it is about consumers. That is why this content resonated with prospective buyers," said Jennings. Watch Jennings speak about the future of social media and viral PR: http://www.youtube.com/watch?v=ed2S_8Z4ET0