How to market your travel website: How to increase backlinks PageRank and Website Traffic
A few months ago I had the opportunity to give a presentation to a group of entrepreneurs in the travel business on the subject of marketing your small business online. What I presented was generic as “how to create a website link” to the interesting and sometimes confusing subject of “how to market your business using social media”. I also took the moment to make references to key sales techniques in the brick and mortar world that are also applicable online. If you are not much into reading, I have taken the liberty of providing slides as well.
What a Sales Study Has Shown
- 2% of sales are made on the 1st phone call
- 3% percent on the 2nd phone call
- 5% are made on the 3rd phone call
- 10% are made on the 4th phone call
- 80% are made on the 5th call
- 48% of sales people quit on the 1st call 25% on the 2nd call and 12% on the 3rd call
Key things to remember when promoting you business
- Domain name
- Domain age
- Website optimization
- Link building
- Article submission
- Creating compelling content
- Press releases
- Blogs
- Free Classifieds
- Social Media
Domain Name: How to select a Domain Name for your business
Colors and words evoke emotions, and if the first subconscious response people have is one of alert, disgust, or confusion in most cases your name is probably not helping you sell. A domain name might be your most important online business decision.
Here are 6 things to consider when buying a domain name:
- Short
- Memorable
- Related to the Business Name or Core Business
- Hard to misspell
- Contain no dashes
- Should be Top Level Domain
The Importance of the age of a Domain
Well-established sites have old domain names, so by reverse logic, an old domain should mean that the site is well established. Spammers register and drop domains quickly, thus spamming sites usually have newly registered domain names. While we are on the subject of spamming, please avoid .info domain extensions because it has been noted that spammers use mainly domains with this extension, partly because well establish sites registered the high TLD domain names such as .com, .net, .org etc.
What is a web page
As you can see from the above a web page consist of open html, head, title, meta name and body tags. <h1> means header one and <p> means new paragraph. Every thing between the opening body tag <body> and the closing body tag </body> are what you normally see when viewing a website.
The title tag <title> is the most important tag of your website. This is the first thing search engines like Google and Yahoo look for, which helps to determine your website relevance and how to rank your website. That is why it is important that if your article is about travel, that your title tags includes keywords such as “vacation, travel, cruise, destination, holiday” and so on.
The meta name description tag is also important as it gives search engines further clarification as to what your article is all about. It should be a brief summery with no more than 50 words.
Optimized web page
If you take a closer look, you will notice that I added a few more words to the articles as well as a picture. In my quest to optimize the web page, so that it can be more friendly to search engines, which will result in the site ranking higher, I have added key words that are frequently used by travelers; words such as “cheap travel” in the title tag. I have also added it to my link to be even more specific and keyword relevant.
I have also included an image to enhance the presentation of the page, but more importantly to seize the opportunity to add more keywords to the page using the image alt tag. It is through this tag that search engines identify what images are about. Giving your image a name through alt tags increase the number of times your site shows up in Google image search as well.
Here is a look at your new web page
What Content Should You Write?
- Content should be Relevant and interested to people within you niche. It should be information that can help others accomplish a goal or manage a problem
- Content should be Reputable, sources are cited and information properly research – free from errors
- Free from “Jargon mismatch”. It should be written with words that the people within you niche can understand. Do recommend using industry or market keywords to reinforce your points
- Find your Creative Niche within your market and appeal to their needs
5 P’s of Service Marketing
So many times you here professionals speak about the 4 P’s of marketing (product, price, place and promotion), but seldom do you hear of the 5 P’s of service marketing. Odd, very odd, because about 75 percent of the U.S. market is based on service, not product.
I heard one of the greatest motivational speaker said that success is depended upon the number of people you are willing to serve . Here are the 5 P’s of service marketing. Remember, service online is the same as service off-line. Also, keep in mind the words of Maya Angelou: “Long after people forget what you said or did, they will remember how you made them feel.”
- Tangibles
- Reliability
- Responsiveness
- Assurance
- Empathy
Building Links To Your Site the Naturally Way
- Create Compelling Content
- Network with other website owners
- Quest post
- Unique customer service
Writing and Submitting Articles for Back Links
One of the great ways to get links pointing towards your website from other websites is to write compelling relevant articles and submit them to article directories and press release sites with link pointing to your site embedded in each article. If your article is relevant and interesting other web masters will post it on their sites or make reference to your article on their web sites or blogs. The more links you have pointing to your site the higher your ranking in Google. This will also increase your traffic, and, ultimately have a positive impact on your business.
Here is a list of some of the best article directories
365articles.com
amazines.com
article99.com
articlealley.com
articlebiz.com
articlecity.com
articledashboard.com
Americanchronicle.com
articlehub.com
Articlesender.com
bigarticles.com
isnare.com
buzzle.com
ezinearticles.com
ezine-articles-planet.com
ezineplug.com
freezinesite.com
goarticles.com
ideamarketers.com/writers.cfm
ideaviewer.com
Here is a list of some of the best press release sites
prleap.com
clickpress.com
pr.com
express-press-release.com
Pr-inside.com
pr-gb.com
pr-usa.net
live-pr.com
bestsyndication.com
americanchronicle.com
Well, friend, there you have it. Hope this helps. I will have a follow up article to discuss the importance of blogging, social media and free classifieds in promoting your business.
Have a comment or question, post it below
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2010 has been a rough year for me so far. My only hope is that I can have a successful blog too to help pay the bills. Does this really work to make an income?
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It sure does work. I was looking at a video of shoemoney.com and the amount of hundreds of thousands of dollars he made blogging. It is mind blowing
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Great article, I am always looking for ways to add backlinks, increase my SEO and get indexed higher in search engines so that I can report back to my readers what works best. Would you be interested in exchanging backlinks? Please let me know via e-mail. Thanks!
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One of my favorite customer service quotes is “If you make customers unhappy in the physical world, they might each tell 6 friends.If you make customers unhappy on the Internet, they can each tell 6,000 friends.” -JEFF BEZOS
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Blogs Very informative article. I’ve found your blog via Yahoo and I?m really glad about the information you provide in your posts. Thank You for sharing this very informative article… Regards
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[...] is key to success. The more links of value you have pointing to your website the higher your website ranking would be, and, in turn, the more traffic to your business. Traffic is the crust of the web [...]
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[...] is key to success. The more links of value you have pointing to your website the higher your website ranking would be, and, in turn, the more traffic to your business. Traffic is the crust of the web [...]
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