How to Improve Website SEO Google Ranking
There are a many website owners and webmasters who tried to optimize their web page for Google search engine ranking but end up giving up after a few attempts. If you are in a competitive market such as web design or real estate it can be difficult to rank on the first page of Google. You have to take into consideration Search Engine Optimization (SEO) aspects such as how to create links, what links are valuable, what types of links to pursue, what kind of websites to link to, what should be your internal link strategy, and the quality of content.
There a different ways you can approach building back links to improve your page rank keeping in mind that all good things are done slowly and with perseverance. Search engines like Google look at various factors and use a host of variables in their algorithms.
They compute how link relevancy (how closely related is the site linking to you), the number of links on a page (should be no more than 50), how fast links are created, the page rank of the page on which your link is on, the age of the website (the older the better – age is associated with reliability) the keywords used in the anchor tags, etc.
Create Links Naturally
It is vital that you have a well thought-out link building strategy, taking into consideration the keywords that you want your web site to rank for, to ensure maximum search engine ranking results. One of the best way to build back links is to create them naturally.
That means to create incredible content or videos that attracts people to your site. They, in turn, will naturally tell their friends about it and post a write up on it or refer to it on they blog or in forums or social media sites etc. Some of the tried and true strategy in creating natural links is writing content that help people solve problems, such as a top 10 list or a “how to do things” list. Also contest, content with humor and freebie offers can create a following.
Create Back Links to Link Pages
Once links are built you want to ensure that pages with your links are indexed in Google and maintain their ranking. Some webmasters will add back links to link pages to ensure that these pages are index and have good ranking.
Any way to get links to your website is to write good quality articles, embed links to your site in them and submit them to high quality good ranking article directories like ezinearticles.com goarticles.com or through an article submitting service like unique article wizard. Every time your article is published on a site it creates a back-link to your site, which eventually improves your ranking.
Warning! Links Created too fast sends a red flag
A word of caution: do not post a massive amount of articles at one time. Links acquired to fast sends a red flag to Google and your site could be blacklisted or temporarily banned. I experience this with my site AlabamaJunkyards.com. I posted about 10 articles for it through unique article wizard creating massive amount of backlinks fast and the site drop in the search for a couple weeks. Now it is #1 in Google for keyword phrases “junk yards”, “local junk yards” and “Alabama Junk yards”.
Write Unique Content for your website
Also, writing unique content for your web page with the right keywords is vital. Therefore, the content on your web site should be optimized and relevant. Use my HUNTSVILLE PR article writing tool to rewrite articles, check the keyword density of articles and the LSI or related key phrase.
Find out the best keyword phrases or search terms for your linking strategy. Research through Google analytics what keywords people are using that brings them to your site.
Further, examine these terms in Google Webmaster Tools to see which are your top keyword phases and which keywords your can rank better for with a few SEO effort. Also, search through Google Trends weekly for new trends in your industry.
When you are writing focus on only one keyword at a time for each page or article. Make sure that your writing is legible and free from errors, as this could turn off visitors and may hurt your credibility
Improve your website tags
Each page on your website should have a unique title, meta description, heading, and alt ( in case of images) tags that includes your keyword phrase. These tags tell Google robots what the web page is all about. The title tag is the most important because it is the first thing Google sees and it shows up in search queries. It is vital that if your website is about “widgets” that the keyword “widgets” or some LSI or related keyword is included in your tags.
Image alt tags should always be used as this is the only way Google can read your images for SEO. This will also help to include your image in Google Images
Submit to Social media and High Ranking Directories
Submit your web site to social media sites like Digg and Del.icio.us and blogs with “do follow” comment to create steady back links and traffic. Submit to high ranking link directories dmoz.org, GoGuides.org, Yahoo directory, Business.com, MirchantCircle.com, Your local Chamber of Commerce, BOTW.org, Work.com, JoeAnt.com, Squidoo.com. Some of these directories are paid services, but they rank high and worth the cost.
Try to stay away from link services that offer massive back links. They offer a quick link scheme which worked in the past, but with Google improve algorithms these website services are basically worthless.
Validate Your Web Pages
Although most webmasters do not consider validation as a necessary part of SEO, it does pay to ensure that your web pages are CSS and HTML validated. Also, for improve userability and consistent viewing across browsers website should be validated. User friendly, well designed web pages have the greater chance of being popular, which, in turn, will result in Google ranking them higher
Improve Web Page Load Time
One important aspect of Search Engine Optimization is the time your web page loads. It should be no more than 5 seconds. The greater the traffic the more bandwidth is needed to run your pages to ensure that you have a host that can manage a certain amount of website activity. Also, reduce the amount of flash and heavy graphic items that may slow down your web page load time. Google does take web page load time in its ranking computation. In addition, slow load time means that visitors are less likely to return to your site, thus reducing the possibility of increase Google ranking